I was working for a digital marketing agency circa 2005. I ended up working there because I, along with 40 other people, got retrenched when a big account at our ad agency, FCB (aka F%*kall Christmas Bonus) lost a big retail account some months earlier.
As an interim measure – I could eat off my writing skills – I built a copywriting site with a view to rank for a range of services I could deliver on a freelance basis. From an SEO perspective I needed content to rank on Google, so I wrote about what copywriting is, about the creative process, about how to distill value propositions – that sort of thing. And it worked. The site ranked. I got freelance clients. Except I then also found a new full time job soon after, so the need for the lead generation site was reduced.
So a year or two later, we hire a young chap in a junior SEO analyst role. One afternoon we’re talking about freelancing and I casually mention the site I’d built. He is gobsmacked. You mean you’re the guy behind Copywriters..?
This guy and his classmates were all finishing marketing degrees previously, and all of them used my site as a learning resource. And from what I could gather, these guys and their contemporaries regarded what I’d written on process and methodology as the holy freaking grail.
It had a profound impact on me, this discovery.
I’d built something that was trusted and truly valued by real people.
And to a large extent it informs why I decided to build www.anywherethereswifi.com.
Another man who made this sort of discovery off a niche authority site is Pat Flynn. He built this site as an exam study aid, only to find the site was receiving thousands of visits a month when he eventually deployed Google Analytics on it.
And look how far he’s run with it since then.
So… It’s not all about the money. And when it’s not all about the money for you, amazing things can happen.
What drives you?
We’d love to hear your story – tell us in the comments!
Catch you on the flipside!